The motivation in selling a house is difference between a real estate agent and a homeowner. Homeowners want to look out for their best interests, so they are not in a hurry to sell their home. On the other hand, a real estate agent wants to sell a home as quickly as possible so they can get the commission. In so doing, they do not always wait for the best price. Given this, many homeowners try to sell their homes by themselves. The term in the industry for this method is called FSBO or For Sale By Owner, and one of the methods to do this is by listing their homes online. There are many positive benefits to online listing, but as always, it is best to remember that there are two sides to a coin.
More resources working to a homeowner’s advantage
Aside from the usual listing, pictures of the home can be posted. Homeowners can also access the Multiple Listing Service or MLS, which used to be available only to brokers. This is a marketing tool that allows listings to be shared with other online agents, which can match up sellers and buyers faster. Homeowners can use this service by paying a fixed fee.
More control over the process
An online agent’s site normally allows the seller to exercise control over how the property is presented, following some basic guidelines. The owner can post a large number of photos to show their house especially the main features, in different angles. It effectively eliminates a personal trip to the actual home. Homes with plenty of photos and a virtual tour gather a higher number of views, increasing the potential of getting prospective buyers. The owner can chat with interested buyers, exchange emails and receive updates through the website’s dashboard. They can arrange viewing trips quickly and deal with prospective buyers directly.
Here’s a tip: Make sure that your house is clean, tidy, and looks like it’s a showroom. Potential buyers will be more enticed to set an appointment when they already have an idea of how the place will look when they move in. Websites like Perfect for Home can help you in deciding which appliances to take out and display when you take your pictures.
Professional agents’ advice and support
Listing with an online agent gives the seller access to professional broker’s advice and support. They can receive advice on offers received, negotiating for a better price and other real estate selling tips.
Big savings are on offer if you list your home online, as 45% of a property’s selling price goes to the real estate agent. By taking control of your moving your home, the decrease in commission goes straight to your pockets.
Also see: The Do’s And Don’ts For Seller